Cameo Wellfield Road – interview with Huw Davies

The man behind Pontcanna’s popular Cameo Club is opening a bistro and wine bar on Wellfield Road later this spring.

We met owner Huw Davies and asked him about his plans for the new Cameo Wellfield Road, why he chose Roath for the new venture and about the concerns of local residents.


We met Huw for the interview in a busy coffee shop – despite our best efforts, apologies for a bit of background noise.

Huw showed us around the site in the former Halcyon Daze shop at the Park end of Wellfield Road.

A new glass frontage which can be opened up on each side will face the street, leading to a large open ground floor space with exposed brick and beams. A long copper-clad bar will run the length of one side with space for people to sit up for a drink. There’s seats for around 65 diners and at the rear of the ground floor  bi-fold doors will open up onto a large rear terrace with more space for diners which will be open until 8pm.

Upstairs, there’s another 28 covers in a large room that looks out over the street and has a first floor terrace overlooking Wellfield Road.

Huw told us that the positive impact on an area from a thriving cafe culture – as seen in Pontcanna – can make a big difference to the local economy. He’s confident that new independents like Cameo arriving will become a hub around which other businesses on the road and in surrounding areas will thrive.