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Parsons Bakery – family baker to open in Roath

Artisan family baker, Parsons is opening its first Cardiff bakery on Wellfield Road next month. The shop fit-out is well underway, ready for a planned opening date of 23 April.

The new shop will sell handmade breads, cakes, sandwiches, savouries as well as favourites such as doorstep bacon sandwiches and panini. The bakery will also serve Italian cappuccinos and lattes from a coffee bar with high stools for customers to stop and grab a hot drink and a Danish.

The Parsons family has been running the bakery for over 100 years and now has 35 shops across the South West (and Monmouthshire) and has a strong focus on using local produce and working with local businesses. They bake everything themselves and have a central bakery in Bristol which makes about half of the goods they sell, with the other half made fresh at each bakery shop each morning.

Managing director, Nick Parsons, is the fourth generation of the family to run the business. He told

“We’re really excited to be opening in Wellfield Road.  We’ve been watching the street for a while and feel there is a definite place for family artisan bakery such as Parsons in Roath.
“Both my father and my brother did their studies at the bakery school in Cardiff (and my sister lives there too!), so we have a strong connection to the city already. All being well, our Roath store will be the first of a series of stores across Cardiff and we’re spending lots of time walking and driving around the city to get to know it better.”

Initially the bakery will be open Monday to Saturday from 8.00am to 5.00pm and they may also look at Sunday opening if there’s a demand for it.

Nick told us:

“We’ll be putting on loads of opening special offers and we hope we can bring some fun – and of course lots of delicious cakes and savouries – to Roath.”

The shop is currently recruiting and if you’re interested in jobs at the bakery, visit their website to get in touch.






  1. Matt says:

    Thanks Lee

    Do you mean the WordPress Follow button?

    Will look into it – should be around here somewhere…


  2. Lee Smith says:

    Love the website – just replying here as I cant seem to see the Follow button! But replying achieves the same result!